Strengthening Reputation Through Strategic Messaging and Visual Components

Case Study: ITC Midwest

  • With a goal of helping legislators under the importance of a trusted, local utility, ITC Midwest sought the Right of First Refusal in the 2025 Iowa Legislative session.

  • Led brand‑aligned communication strategy, shaped messaging frameworks, and guided narrative development across platforms.

  • Developed a unified messaging approach with a major visual component centered on reliability, community partnership, testimonials and operational excellence.

  • Strengthened brand cohesion, improved stakeholder understanding, and elevated ITC Midwest’s reputation as a reliable, community‑focused energy partner.
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Delivering Measurable Reputation Growth Through Strategic Messaging and Design

Case Study: Health Solutions

  • A large energy company was experiencing low engagement, fragmented wellness programming, and limited measurable outcomes from multiple vendors, resulting in rising healthcare costs and unmet leadership goals.

  • Led strategic communications and solutions alignment by facilitating leadership workshops, shaping the program narrative, and translating complex health data into a clear, actionable roadmap.

  • Developed a unified, data-driven approach that integrated analytics, targeted interventions, and behavior-change coaching to improve population health while reducing cost and increasing engagement.

  • Launched a comprehensive wellness model including advanced analytics, high-risk coaching, preventive care initiatives, and enhanced member education—supported by ongoing reporting and program optimization to drive measurable outcomes.
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"Darcy possesses the professional and personal attributes that would make her an asset to any organization. She possesses a high level of leadership potential and has quickly developed a professional reputation for responsiveness, competence, dedication and leadership. Her personal values such as maintaining a positive attitude, being willing to help anyone and everyone, exhibiting a friendly and cheerful demeanor, and working with others make her wonderful to collaborate with."

- Rod Pritchard, Communication Manager, ITC Midwest